Jaguar to sponsor Janet Jackson's tour

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LOS ANGELES (Hollywood Reporter) - Janet Jackson's All For You Tour 2001 has been chosen by Jaguar as its first foray into concert tour sponsorship. The move follows Jaguar's successful ad campaign last year featuring Sting and is part of the luxury-car maker's bid for younger consumers. At each stop on Jackson's three-month tour of North America, Jaguar will exhibit its new X-Type luxury sedan. The company also gets extensive signage at concert locations, has its name printed on concert tickets and is participating in local radio promotions to give away a two-year lease on an X-Type. Microsoft's MSN is also involved with Jackson's tour as the exclusive online sponsor.