MGI And NetMusic Launch 'Listen, Click And Buy' Online Radio Platform

NEW YORK (NetMusic Entertainment) - NetMusic Entertainment Corporation, which controls the largest catalogue of independent music on the Internet, launches the "Listen, Click and Buy" platform in partnership with MGI, a lead provider of digital content over electronic networks.

The music industry has reached a point where even major stars struggle to maintain a fan base, and independent artists are left with few options for self-promotion. A new platform that allows radio listeners to download music from live broadcasts, via radio network web sites, offers indie acts a leg up in the process.

While radio listeners can buy mainstream songs directly off a station's playlist, the "Listen, Click and Buy" platform is powered by NetMusic.com and also promotes the over one million independent tracks, and 4000 plus independent labels, within its library.

"Listen, Click and Buy really gives indies a shot at getting discovered," said Glen Starchman, CEO of NetMusic. "Independent artists receive unparalleled global promotion and exposure through the platform."

"This is a win-win for the independent artists and fans," added Jakob Schwerdt, CEO of MGI. "The promotion of independent artists through this format will enable listeners of a particular genre-based station the ease and sensibility to cut through the clutter and discover new music."

The full service interactive technology platform also enables the promotion of recording, streaming and promotion of live events, ticket sales, and person-to-person distribution -- allowing artists to leverage the technology and interact directly with their fans. Through a sophisticated real time tracking and reporting, MGI monitors the sales of any given artist and even predict his or her success in certain markets.

MGI provides a complete turnkey solution for white label music stores, which is easily integrated into any branded environment. The company provides content, management, delivery, payment platform, real time reporting and the promotional and targeted advertising tools. Other than common music download services, the solution is completely transparent and fully integrated and co-branded to each specific radio station, magazine, cable provider or any other kind of vendor.