Urban Box Office Signs Hip Hop Legend Luke Campbell to Exclusive Deal; Four-Disc Set Featuring Autobiography And Unheard Hip Hop Tracks Set To Drop In Fall 2005

NEW YORK (Tremedia/ www.tre-media.net) - Urban Box Office (UBO), an innovative entertainment and distribution company, has signed legendary hip hop sensation Luke Campbell to its newly formed hip hop label, Insurgent Records. The former front man of 2 Live Crew, Campbell is UBO's newest FREEDOM artist. Campbell's first project Luke Campbell's Soup for the Freaky Soul: The Sexploits of Uncle Luke is a four-disc set consisting of a two-disc audio book of choice autobiographical moments, compilation soundtrack CD and a DVD featuring stimulating footage of his notorious Luke Girls.

Hip hop music changed forever when Campbell introduced 'Luke's Girls' to the urban circuit in the days of 2 Live Crew. The popular formula of "booty dancers" and hip hop music became its own phenomenon as a result of the Luke Girls. Luke Campbell's Soup for the Freaky Soul is a collection of some of the nastiest tales from the legendary rapper's life: stories about singers, celebs and athletes who hung at Luke's crib. Campbell is famous, wealthy and notoriously single, with access to hoards of sexy women who are willing to do anything to get his attention and Luke Campbell's Soup for the Freaky Soul chronicles it all.

Campbell relates his experiences with a two-disc autobiographical audio-book, in addition, the compilation CD features new recordings (some performed as a tribute to or as covers from original Luke hits from Jacki-O, Petey Pablo, Pitbull, Trick Daddy, and other hip hop artists.

His project will be supported by UBO's proprietary FREEDOM MODEL, a method of distribution that provides artists the opportunity to maintain maximum revenue while selling and promoting in nontraditional venues. Consumers purchase music at a value price at a broad spectrum of outlets, including both traditional stores and non-traditional retailers that range from bodegas to barber shops.
By bringing music to the people through this integrated marketing approach, UBO will promote Campbell with intense campaigns, from contests to find the next Luke Girl to an 800-number dial-in television campaign.