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Disney Unveils Stylish, Portable Digital Audio (MP3/WMA) Players for Kids

NEW YORK, N.Y. (Disney Consumer Products) -D isney Consumer Products continues to bring technology to kids' fingertips with the launch of a new digital audio MP3/WMA player specifically designed for kids and teens. The Disney Mix Stick player will be unveiled today in New York by Raven-Symone, star of the hit Disney Channel series, "That's So Raven" who will introduce the "That's So Raven"-branded Disney Mix Stick - one of four stylish choices for young consumers.

Disney Mix Sticks allow for standard digital downloading or copying from a CD to its built-in digital memory. For easy entertainment on demand, without a PC, kids can also use a built-in SD/MMC card slot to listen to Disney Mix Clips - tiny plug-and-play add-on memory cards with near CD-quality music of popular albums from Walt Disney Records. Available just in time for the holidays at a suggested retail price of $49.99, the Disney Mix Sticks come in three additional styles: Disney Chrome (modern/sleek look), Forever Princess (Pink/Purple) and Tinker Bell (Sassy Pixie in Purple/Green).

"Digital music is exploding and is ready to take off with kids," said Chris Heatherly, vice president of Disney Electronics. "To date, CDs have been kids' format of choice because they have been the most affordable and convenient way for them to get music. For the first time, we're able to deliver a real digital music player for under $50 that offers the affordability that has made CD so popular with kids. And with Disney Mix Clips, we can offer kids favorite albums in a true digital format while delivering the plug-and-play ease-of-use that kids have come to expect. The Disney Mix Stick/Mix Clips combination is the perfect way for kids to get started with digital music because it's easier to use than players that can only be used with a PC, and it is just as capable."

About Disney Mix Sticks
Disney Mix Sticks hold 128 MB of internal storage, or enough for about 60 songs (at 64 kbps WMA encoding) - ideal for 6- to 8-year-olds just beginning their music collections. If more storage is desired, standard add-on memory cards (purchased separately) can be inserted into the SD/MMC card slot for up to 1 GB of storage, or nearly 500 songs. Disney Mix Sticks include a 10-hour, built-in rechargeable battery, stereo earbuds, a built-in "direct connect" USB 2.0 connector, standard headphone jack, Windows Media Player Software and a lanyard with safety release. They are PC and Mac compatible, have a suggested retail price of $49.99 and will be available nationwide at Target, Sears, Limited Too, Wal-Mart.com and at www.DisneyShopping.com beginning in mid-October. About Disney Mix Clips

If downloading music from a PC or CD is too cumbersome, kids can simply insert a Disney Mix Clip WMA MMC memory card into the player for easy operation. Mix Clips are digital quality, full length albums, with a suggested retail price equivalent to CDs; they are compatible with other devices such as computers and cell phones. Four Disney Mix Clip titles will be available at launch, with additional releases planned for 2006. Current releases are as follows:

- Radio Disney Ultimate Jams, Greatest Hits Volumes 1-6 (Walt Disney Records). Includes "I Can't Wait," by Hillary Duff, "Dig It," by D. Tent Boys, "Spinnin' Around," by Jump5, "Juliet," by LMNT, "Blue (Da Ba Dee)," by Eiffel 65, "Get Ready For This," by 2 Unlimited, "Can't Help Falling In Love," by A*Teens, "Disney Mambo No 5," by Lou Bega, "YMCA," by Village People, "I Got You (I Feel Good)," by James Brown, "You Make Me Feel Like A Star," by the Beu Sisters, "Pump Up The Jam," by Technotronic, "All For Love," by Stevie Brock, "The Hampster Dance Song," by Jampton The Hampster and "Move It Like This," by Baha Men.

- That's So Raven: Songs Inspired By The Hit TV Series (Walt Disney Records). Includes "Beautiful Soul," by Jessie McCartney, "Got To Be Real," by Cheryl Lynn, "Ultimate," by Lindsay Lohan, "I'm Every Woman," by Chaka Khan, "Shine" and "Supernatural," by Raven, "Jungle Boogie," by Kool & The Gang, "There's Gotta Be More To Life," by Stacie Orrico, "We Are Family," by Jump 5, 'Future Is Clear," by Jeannie Ortega and "Where You Belong," by Huckapoo.

- Disney Mania 3: Music Stars Sing Disney Their Way! (Walt Disney Records). Includes "Under the Sea," by Raven Symone, "Hawaiian Roller Coaster Ride," by Jump5, "A Whole New World," by Nick Lachey and Jessica Simpson, "It's A Small World," by Pan_3, "The Bare Necessities," by Bowling For Soup, "I Won't Say (I'm In Love)," by The Cheetah Girls, "Zip-A-Dee-Doo-Dah," by Aly & A.J., "Kiss The Girl," by Vitamin C, "Part of Your World," by Skye Sweetnam, "Colors of the Wind," by Christy Carlson Romano, "Proud Of Your Boy," by Clay Aiken, "Strangers Like Me," by Everlife, "A Dream Is A Wish Your Heart Makes," by Kimberley Locke, "Cruella De Vil," by Lalaine, and "When You Wish Upon A Star," by Jesse McCartney.

- Disney Channel Hits, Take 1 (Walt Disney Records). Includes theme songs from Lizzie McGuire, Proud Family, Even Stevens, Phil of the Future, Dave the Barbarian and That's So Raven TV shows. Additional songs include "I Can't Wait," by Hillary Duff, "Shine," from Raven, "It's All About Me," by Penny Proud, and the "Naked Mole Rap," from Kim Possible.

About Disney Mix Stuff
Disney Mix Stuff includes an assortment of accessories to enhance the Disney Mix Stick experience: The Disney Jam Stand is a stereo and battery re-charger with speakers featuring hi-fi stereo sound. For added entertainment, the Jam Stand flashes colorful lights as music plays. The re-charger dock includes a USB charger powered by an AC adaptor. The Disney Jam Stand is available for a suggested retail of $39.99 Additional accessories include a USB wall charger/adaptor, two types of head phones: "DJ" style and wrap-around ear clips, and pink or grey carrying cases to hold a Mix Stick Player and Mix Clip cards. Available for a suggested retail price range from $9.99 - $14.99.
Disney Mix Sticks Players are designed by Disney and manufactured by Memcorp, Inc. For more information and high resolution images, please visit the press room at www.disneyconsumerproducts.com.

About Disney Consumer Products
Disney Consumer Products (DCP) is the business segment of The Walt Disney Company (DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home decor, stationery and books to interactive games, food and beverages, electronics and animation art. This is accomplished through the work of DCP's various lines of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Home, Disney Publishing, Buena Vista Games, The Baby Einstein Co. and The Muppets Holding Co. The Disney Store, which debuted in 1987, also falls under DCP, through stores currently owned and operated by unaffiliated third parties under licensing agreements in North America and Japan, and wholly owned by Disney in Europe.






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