(MTV
Radio Network) - MTV
Radio Network, distributed exclusively by Westwood One, announced the launch of a new two-hour weekly
Latino version of MTV's TRL Weekend Countdown
Radio program, TRL Latino, beginning the weekend of October 22, 2005. Hosted by MTV's Suzie Castillo, TRL
Latino will break boundaries, cross genres and bring a whole new audience to the TRL franchise. By combining English and Spanish language with popular American and
Latino music, interviews and entertainment - TRL speaks to the new generation of Latin Americans in their own language.
TRL
Latino represents the first Latin American radio production by MTV enhancing TRL's presence on leading radio stations beyond the current Pop and Rhythmic versions of MTV's TRL Weekend Countdown.
"MTV is committed to super-serving all young-adult radio listeners in both English and Spanish language," said Jeff Yapp, EVP, Program Enterprises and New Business Development, MTV Music Group. "TRL Latino is part of MTV Radio's greater domestic strategy as we broaden our reach in this medium. We will aggressively support this radio launch via cross promotion with our cable and web platforms."
"With the launch of TRL Latino, Westwood One is now able to offer both advertisers and affiliates highly targeted shows to the Pop, Urban and now Spanish-speaking and bi-lingual listeners," said Peter Kosann, Westwood One Co-COO. "This is a huge win for everyone involved."
In addition to the new Latino Version of MTV's TRL Weekend Countdown, Westwood One also exclusively distributes MTV's TRL Weekend Countdown in both CHR/Pop and Rhythmic versions. MTV's Damien Fahey and Quddus are the hosts of these weekly shows that include the top 20 TRL requests of the week in their respective format with artist interviews, performances from the current week's on-air show, audience interaction TRL "Close Calls," special reports from MTV VJs, MTV News talent, and much more.
The MTV Radio Network serves three formats: Alternative/Rock, CHR/Pop, and Urban/Hip-Hop with hosted daily news, exclusive interviews and performances from the MTV studios, live MTV events, special programming and simulcast opportunities, breaking news stories, backstage reports, movie premieres, celebrity birthdays, tour dates and more. The MTV Radio Network is heard on over 185 stations nationally.
