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Pop / Rock 13/01/2006

Will Young's 'All Time Love' Video Meaning Revealed!

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London, UK (Sony BMG Music Entertainment (UK)) - So many of you have been saying how much you've enjoyed the All Time Love video but are confused as to what it is all about.
Who better to reveal the meaning than Will himself? Here's what he said about it:

"I love this video, I think All Time Love and Friday's Child are the best two videos I've ever done. They are so clever in their execution and what I love about the All Time Love video is that it's bolstered the song and given it a character which has made it even stronger. It's also the most interesting video I've done because it throws up a lot of different things.

"The story is that I am this student leader of a group of artists, poets, political activists - bohemian people with free ideas and free ideals. I am in court for a variety of things that you're not quite sure of but certainly a crime of passion - I love the ambiguity of it. There are hints of running against modern-day capitalism or a controlling society where we are all robots.
"It's the idea of a guy who is saying, 'Remember who you are, remember your soul'. It really resonated and touched on a lot of things that I believe in.

"I really enjoyed making it and I think it's beautifully shot. I love the courtroom scene and the one with the judges eating ice cream: it's an important, seminal case and yet the judges are walking in with ice creams, it shows what their thoughts are on the legal process.
"I think it's great and I'm very pleased with it - as you can tell!"

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