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MP3 and More 19/01/2006

Bresnan Communications Signs On With Music Choice For Its Free On Demand Content

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NEW YORK, NY (Music Choice) - Music Choice, the premier, multi-platform music network, today announced Bresnan Communications is launching music-related video-on-demand content provided by Music Choice for their digital cable subscribers in Colorado, Montana and Wyoming. Music Choice On-Demand features hundreds of multi-genre music videos, exclusive music shows, concerts, artist interviews, and studio performance at no extra charge.

Music Choice On-Demand offers viewers the ability to select from hundreds of music videos across multiple categories to watch whenever - and however often - they like. The music video catalog includes today's hottest artists, established performers and emerging musicians who are making their way to the top of the charts from a variety of music genres, including: R&B and Hip Hop, Hit List, Rock, Country, Classics, and Latin. Music Choice On-Demand viewers can also watch pre-programmed video playlists by choosing the 'Hot Video Lists' category which includes National Top 10, Party Videos, Best of, Hunks and Honeys, Dirty South Rap, and Loud & Proud.

In addition, Music Choice On-Demand offers "MC Exclusive," which features a variety of exclusive music content, including the following music shows produced by Music Choice: "Tha Corner," the only 'raw and real' Hip-Hop show available on-demand; "Fresh Crops," a music video show featuring emerging artists across music genres; and "Rock Show" which showcases up-and-coming rock artists to watch. MC Exclusive viewers also have access to a variety of current and classic concerts from a variety of rock, urban and country artists and exclusive artist performances and interviews filmed at the Music Choice Studios in NYC. With hundreds of artists stopping by the studios each year, the content is both diverse and abundant.

According to Jim Gemmill, Vice President of Operations for Bresnan Communications, "Music Choice is a perfect fit for our VOD content because it offers such a wide variety of musical options for our customers. Since it's all offered at no additional cost to our customers, it's a perfect example of how we are adding value to their service."

"Adding free VOD content is another example of Bresnan continually augmenting the value of its digital cable service offering," stated David Del Beccaro, President and CEO of Music Choice. "We are pleased that Bresnan, recognizing the popularity of our free music videos and shows on VOD, added Music Choice On-Demand to better serve the music consumers within their franchises."






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