 Denver, CO (PLAYTIONICS) - NBA Superstar Carmelo Anthony is constantly reaching new heights of success on and off the basketball court. After achieving a NCAA title win and Final Four MVP, major endorsement deals with Brand Jordan (https://www.jumpman23.com) and other top companies, not to mention a forthcoming wireless communications firm. Carmelo Anthony is now focused on taking his winning ways to the boardrooms of the elite heavy hitters in Recording Industry with the launch of Kross Over Entertainment. Carmelo Anthony has positioned Kross Over Entertainment to experience immediate growth in the mainstream by assembling an high powered team featuring Kross Over Entertainment's debut Atlanta based hip hop artist Berg and the classic lyrical flows of the infamous Bun B of UGK to break the underground smash hit single 'Hold UP'. Along with Berg, Kross Over Entertainment has signed the platinum potential producer/artist Sounds, and the beautiful, sensational R&B songstress Alesia Miller. Kross Over Entertainment understands that to make it in the aggressive, often unforgiving of mistakes Recording Industry, a successful label always has experienced executives in place. To balance day to day Operation and Marketing responsibilities, Carmelo has recruited assistance from Whop of 354 Entertainment and Parrish Johnson of Inde First. Whop has worked in many roles with both Rising and Platinum artists such as SNYP Life, Big Mike, The L.O.X. (JadaKiss, Styles P, Sheek Louche and J- Hood), Jaheim, to highlight a few. Parrish Johnson of Inde First adds unheralded promotional marketing skills groomed through the years by working with an array of successful record labels like Death Row Records and Colombia Records. A talented roster of hidden gems and experienced executive management team, Kross Over Entertainment and Label President Carmelo Anthony anticipate achieving a duplication of success enjoyed by this NBA Superstar on the hardwood at every level.
'Hold Up', the debut single from Kross Over Entertainment Artist Berg featuring Bun B of UGK can be heard and downloaded for a limited time at www.playtionics.com/pr/354.htm.
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