 SAN FRANCISCO (Marketing Sense) - Korea is breaking out of its shell. As one of the fastest growing countries in the world, Koreans are eager to throw old habits and traditions aside and embrace the fun and creative spirit that will take them to the next level of success on the international business stage. The person leading this revolution is Korean-American CEO and rapper, Jinsoo Terry. "Koreans often take formal studying and education much too seriously when the real ingredients for global success are creativity, fun, and excellent communication skills," says Ms. Terry, who starred in a 60-minute special that aired on one of Korea's largest TV stations, SBS. In her speech, entitled "Catch the FUN: Achieve Global Success," Ms. Terry discussed her immigration from Korea to America twenty-one years ago. To help them with these challenging changes, she introduced FUN Management - a unique philosophy that encourages Koreans to break from the traditional ways of doing business by taking more risks, and most importantly, by bringing more humor to the workplace. The benefits of her FUN (which stands for Funny, Unconventional, Nurturing) Management approach can be seen in companies like Southwest Airlines and Google, who are uniquely able to fuel productivity and innovation by offering employees a fun and creative environment to work in.
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