IE Music / robbiewilliams.com and Digimpro Announce Strategic Partnership

LONDON, UK (Digimpro) -IE Music and Digimpro announce today that they have agreed a strategic partnership. The partnership focuses on incorporating Digimpro�s interactive music technology into the activities of all IE Music�s artists including robbiewilliams.com.

Digimpro�s technology was successfully tested in a promotional campaign for Robbie Williams sponsored by VISA in Germany; proving exceptionally popular with the fans and satisfying the marketing objectives of robbiewilliams.com. Following on from this success IE Music and Digimpro will also apply the interactive music technology to bring new levels of engagement and a significant increase in value to Robbie Williams� activities with consumer brands.

Tim Clark, MD of IE Music said:
“We are always looking for new approaches and ways to make it fun for fans to discover the music of our artists in the digital and mobile worlds. Digimpro�s technology is particularly interesting to us because, not only does it engage the fans in new ways, helping us to promote our artists, but it also opens up new revenue streams for Robbie Williams and our other artists, by selling personalised mixes, as downloads or ringtones.”

Rupert Evans, MD of Digimpro said:
“We are delighted to have the opportunity to work with one of the most innovative and respected management teams in the business. It is also very exciting to have IE Music�s artists and their music on yourspins.com, our web 2.0 community. We will shortly be announcing some new strategic partners in Asia and we look forward to bring these to our relationship with IE Music. This will enable us to reach even more fans in Asia for all of IE Music�s artists as well as directing them to Robbiewilliams.com”.