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Pop / Rock 11/01/2007

Jennifer Lopez's Life, Loves and Career Celebrated by BeautyRiot

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SAN FRANCISCO, CA. (Top40 Charts/ BeautyRiot Inc.) - Jennifer Lopez, who has just launched her newest fragrance, Glow After Dark, is the subject of a month-long interactive celebration at the popular women's web site,, beginning January 6. The celebration includes online video, a timeline of Lopez's life, and the cutting-edge JLoPedia where fans can contribute their own JLo knowledge and observations. "BeautyRiot Celebrates JLo" month is sponsored by Glow After Dark, and visitors have an opportunity to become a "Glow Girl." "Glow Girls" will be flown to New York City to appear on the "Glow After Dark Show."

From January 6 until February 6, 2007, is promoting "BeautyRiot Celebrates JLo" month across its entire web site. The celebration consists of three resources: (1) JLoTV at BeautyRiot offers visitors free red carpet videos of Jennifer Lopez; (2) the interactive Jennifer Lopez Timeline tracks the artist's career, life and loves since 1996; and (3) the JLoPedia at provides fans with an interactive encyclopedia-style forum. The JLoPedia, which aims to be the ultimate Jennifer Lopez resource online, contains a wealth of information on Lopez, including links to important external web sites. Users of the JLoPedia can contribute their own knowledge, comments and experiences.

Throughout the celebration, visitors are invited to become a "Glow Girl." An aspiring "Glow Girl" can send the "Glow After Dark Show" a video showing why she should be a "Glow Girl." A panel of judges, including Jennifer Lopez, will choose the finalists and then the site's visitors will get to vote for their favorites. The five lucky winners will be flown to New York City for two weeks and will appear online in the "Glow After Dark Show." The deadline for entries is January 23, 2007.

"Jennifer Lopez has been a top ten favorite with our audience since our founding in 2000," said's editor in chief, Kirsten Lambertsen. "All told, we've served over three million Jennifer Lopez-themed pages. We're excited to celebrate her accomplishments and offer her fans these unique, rich, interactive resources. The 'Glow After Dark Show' contest resonates deeply with our visitors - they love it."

"We are excited about our partnership with We feel that through this partnership, we will re-establish an emotional connection with our core consumer," said Amy Braden, Senior Director of Marketing, Coty Prestige. "By making them part of Jennifer's world through the 'Glow After Dark' show, it gives consumers a new perspective on the Glow by JLO brand, and will continue to surprise them with a strong concept, which captures the mischievous excitement of girls during a night-out."

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