HUDSON VALLEY, NY. and HAW RIVER, NC. (Top40 Charts/ Pump Audio) - Pump Audio, the leading provider of quality independent music to content creators globally, and independent music distributor Redeye Distribution announced a strategic partnership today to make music from Redeye Distribution's independent labels and artists available for licensing through Pump Audio. The deal makes Redeye Distribution's leading roster of independent music accessible to Pump Audio's professional customers in TV, advertising and interactive media, while giving the premier independent labels and musicians from Redeye Distribution the potential for new revenue channels.
"Redeye Distribution has done an excellent job of getting a unique collection of great independent music into the hands of consumers wherever they want to buy music, whether in a retail store or digitally," said Steve Ellis, founder and CEO of Pump Audio. "Through this relationship, Redeye Distribution labels and artists will gain critical visibility with the creative directors and producers around the world who are choosing the best music to license for TV shows, ads and interactive productions."
Redeye Distribution distributes independent music from more than 200 labels for sale in both physical and digital outlets, and now its relationship with Pump Audio will enable it to offer music for licensing in the rapidly expanding production market in both traditional and online media. Pump Audio's production customers include MTV Networks, NBC Studios, HBO, New Line Cinema, online service Photobucket and advertising agency Saatchi & Saatchi.
"We're pleased to be partnering with another organization within the music industry that promotes the talents and creativity of independent musicians," said Jim Logrando, Head of Digital Sales and Marketing of Redeye Distribution. "By working with Pump Audio, we are expanding the opportunities for our independent labels and artists to gain exposure and new fans for their music through the thriving music licensing market in which Pump Audio is so active."
Pump Audio helps independent musicians license their music to traditional producers in TV, advertising and interactive media through the PumpBox, its advanced search software and delivery system, as well as to online content creators of all types through the MyPump service on the Web. Under Pump Audio's artist-friendly system, licensing revenues are split equally with musicians, and the artists retain complete ownership over their music.