FRAMINGHAM, MA. (Top40 Charts/ Nimbit) - Nimbit, inc., the leading provider of direct-to-fan commerce solutions for independent bands and record labels, today announced the immediate availability of the 'Online Merch Table' (nimbit OMT), the industry's first portable marketing tool that delivers the same artist-to-fan connection that happens face-to-face at the typical merchandise table that a band would put up at their shows– i.e., meeting fans, collecting emails for mailing lists, selling CDs, t-shirts and other merchandise.
The nimbit OMT is the first and only widget that lets artists sell all of their products, including CDs, MP3s, t-shirts and tickets, from one storefront, as well as rally fans around them. The HTML-based widget is easily placed on blogs, websites, fan sites, community sites, html newsletters or anywhere else on the Internet the artist finds fans. Fans can play samples, browse and buy, view tour schedules and buy tickets, as well as sign up for a mailing list. Sales are all directly fulfilled through nimbit's integrated back-office system. Artists and their teams use the online back-office tools to automatically update their gig calendar, band profile or new music releases all from one account, where it is then instantly updated in multiple places across the Web.
Having a strong online marketing presence, including social networking sites like Facebook and Myspace, is crucial to success in today's digital music landscape because it empowers independent artists and their teams to build strong, sustainable, direct-to-fan businesses.
Glenn Phillips, a singer/songwriter and founder of Toad the Wet Sprocket, states, "[nimbit's] Online Merch Table is a great tool - easy for the artist to install and update, and simple for the end user as well.' He continues, 'Nimbit offers more features, lower commissions, and a more comprehensive back-end than the competition. The OMT comes out of the gate as the most mature product in its class, and can only go up from there. I recommend nimbit and the OMT to every independent artist I meet."
"As existing music industry models falter, increasing numbers of artists will create successful direct-to-fan businesses,' said Rykodisc Co-Founder Don Rose. 'Nimbit is a company that 'gets it' and is at the leading edge of providing the tools for artists to build their business and brand."
Key nimbitOMT features include:
artists can sell their entire catalog of music and merchandise including MP3s, CDs, t-shirts and tickets wherever their fans are on the Internet
One checkout enables easy purchases for fans and easy customer tracking for artists and their teams
Musicians retain all customer info by selling directly to fans
Artists can build their fanbase and street teams through store sharing & central fan signup
Dynamic calendar and bio updates broadcast to all OMT widget placements throughout the Internet
The OMT widget can be easily embedded into virtually any website, blog or social networking site
Additional nimbit benefits:
No upfront fees
Central Fulfillment - nimbit warehouses, processes, ships and downloads. Artists simply place their OMT widget onto blogs, web sites, community sites, etc., and nimbit does the rest.
Where others only pass through 50-65%, nimbit offers the industry's highest financial payout of 80% of every sale to artists
'nimbit is a company founded on the premise that artists can own their careers and their business by owning their customers (fans),' said nimbit co-Founder Phil Antoniades. 'Our artists need to be able to sell every type of item they can without making their fans go through multiple checkouts. Our platform centers the power and profit of the new music industry around the artists so they can continue to create and develop their art.'
