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Music Industry 08 August, 2007

SodaHead Inks Deal with Family Values Tour and Other Major Artists, Becoming Premier Social Polling Destination for Music Fans Online

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LOS ANGELES, CA. (Top40 Charts/ SodaHead.com) - SodaHead, the hottest opinion-based social network for user-generate polling and point of view interface, announced another major deal within the music industry today, with the Family Values Tour. The tour is using SodaHead's proprietary polling widget to engage its fans, get their opinions and offer an exclusive chance to win a Washburn guitar.

SodaHead.com, which has been up and running since April, has established a formidable online presence by creating opinionated communities around issues and topics. Additionally, the site has quickly become the official online polling application of choice for over 100 artists and celebrities ranging from music and movies to corporate brands.

'It's an incredibly exciting time for us right now,' said SodaHead Founder and CEO Jason Feffer – the most senior member to have left MySpace to launch his own online business. 'The momentum is building as we're generating more and more strategic partnerships that are allowing us to demonstrate the true capabilities of our website and fully customizable polling applications. The Family Values Tour is a perfect example of leveraging the power of SodaHead to engage a fan-base online.'

'The artists and organizations we work with understand the importance of engaging their user base and getting their valuable opinions,' said Michael Glazer, President, COO and co-founder. 'Whether it's people coming to SodaHead and voting on one of the 10,000 issues posted, or by using our custom polling widget to create their own poll, the goal is the same: express yourself on the issues you're passionate about, because people want your opinion!'

Celebrities have already begun to embrace SodaHead as a means to stay connected to their fan base. From 50-Cent and Mandy Moore to Enrique Iglesias and Korn, SodaHead.com's polling application has become an invaluable resource. 'I'm grateful to SodaHead.com for giving me a way to reach out and connect and I look forward to the forum they provide,' added Tom Maxwell, guitarist for the super-group HellYeah.

SodaHead is headquartered in Los Angeles, CA. https://www.sodahead.com/






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