Aerosmith Launches New Guitar Hero: Aerosmith Videogame Consumers Swarm Times Square to be the First to Play

NEW YORK (Top40 Charts/ Activision) - One of America's greatest rock bands of all time - Aerosmith - will unleash the latest Guitar Hero fan frenzy in Times Square during the launch of their first videogame, Guitar Hero: Aerosmith. Steven Tyler, Joe Perry, Brad Whitford, Tom Hamilton and Joey Kramer will unveil the game at a press conference and VIP celebration at the Hard Rock Cafe.

Hard Rock Cafe will also be transformed into a Best Buy home theater/videogame lounge where consumers will be among the first to play the game on PLAYSTATION3 before it hits store shelves on June 29.

WHERE: Hard Rock, Times Square - Guitar Hero: Aerosmith Video Game Experience and Aerosmith Press Conference

WHEN: Friday, June 27, 2008 4:00pm
* 2:30pm - Media check-in for Press Conference Open
* 4:00pm - Aerosmith Press Conference
* 4:30pm - VIP Launch Party

VISUALS:
* Aerosmith band members speaking on stage
* Guitar Hero: Aerosmith videogame demonstrations
* Simultaneous screening of press conference on NASDAQ/Reuters screens above Times Square

VIDEOGAME OVERVIEW:
Rock out to Aerosmith's greatest hits and experience American rock royalty's GRAMMY award winning career with Guitar Hero: Aerosmith. The collaboration offers consumers an unprecedented level of access to Aerosmith's music catalog and an unbeatable soundtrack, with every Aerosmith song being a master recording. Guitar Hero: Aerosmith is available on June 29 nationwide for Xbox 360, PlayStation2, PLAYSTATION3, and Nintendo Wii.
* Sound decks available
* Broadcast quality footage is available for download on https://www.Activision.com starting Friday, June 27 at 4:00 pm PT