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Alternative 02 October, 2008

Semi Precious Weapons Release Special Limited Edition USB Jewelry/CD Combo For Debut Album 'We Love You'

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New York, NY. (Top40 Charts/ Razor & Tie) - New York's most outrageous rock band, Semi Precious Weapons (SPW), is set to release their debut album WE LOVE YOU on September 30th with a very special limited edition USB jewelry CD combo package.

WE LOVE YOU will be available in three formats: single CD, single CD with necklace, and double jewel case with limited edition gun USB jewelry necklace (link to photos: Semi Precious Weapons USB and CD photos). The re-writable USB will include bonus content - two full length music videos, liner notes, photos, and wallpaper. The inspiration for this comes from SPW lead vocalist Justin Tranter's hugely successful rock-inspired jewelry line, Fetty (www.thefetty.com). The line is available at Urban Outfitters, Fred Segal and Hot Topic; an exclusive high-end version is also sold at Barneys. SPW will do an in-store signing event for their new album at Barneys New York on October 21st.

"I started my jewelry line as band merchandise. It blew up and took on an amazing life of its own," explains Tranter. "Having a USB necklace that we made ourselves brings it full circle. Kunty rock n' roll jewelry that contains actual SPW rock n' roll content. It's like I made it up, it's so fabulous, but it's real!"

In other SPW news, the band will appear on E!'s much-talked about "Chelsea Lately" show on October 2nd and is also currently being filmed for MTV's "Made" set to air in November. SPW will be featured in WWD, Zink Magazine, YRB Magazine, Venus Magazine and on the cover of New York City's The Deli in support of their new release. The band will tour through the fall and are confirmed for Perez Hilton's CMJ showcase in October.

SPW recently celebrated fashion week with a much buzzed about Page Six Magazine/M.A.C. Cosmetics-sponsored party and a M.A.C. Cosmetics Garage Glam Facial contest. The lucky winner received a makeover backstage in the main tent at Bryant Park 2008 Mercedes Benz Fashion Week and attended the Baby Phat fashion show with Justin Tranter.

Semi Precious Weapons on tour:
October
1 - San Diego, CA - Brick By Brick
2 - Los Angeles, CA - House of Blues
3 - Montreal, Canada - Pop Montreal
4 - Toronto Canada - Velvet Underground
11 - New York, NY - Mercury Lounge/ 101.9 RXP show
24 - New York, NY - CMJ Perez Hilton Showcase






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