SEATTLE and NEW YORK (Top40 Charts/ Rhapsody) - In advance of the Friday, May 15th release of Green Day's forthcoming Reprise Records album, "21st Century Breakdown," Rhapsody, MTV and VH1 are working to give fans even more access to
Green Day content. The entire album will be available to preview a week prior to its release though Rhapsody's streaming music service (www.rhapsody.com/greenday) and from MTV and VH1's "The Leak" (https://theleak.mtv.com, https://theleak.vh1.com), free of charge. On Friday, May 15th, Rhapsody will also be bundling two exclusive tracks with purchases of the new album on Rhapsody.
"It's great to have Rhapsody, MTV and VH1's support in spreading the word about 21st Century Breakdown," says Green Day's Billie Joe Armstrong. "The television spot we shot with Rhapsody is creative and eye-catching, and we hope will get fans excited about our new single, 'Know Your Enemy.' It'll also give people a glimpse into our history and who we are as a band."
New Rhapsody TV spots featuring Green Day and the title track, "Know Your Enemy" debuted today across MTV Networks. The spots use a new creative treatment intended to engage viewers more directly with the band through a collection of original footage featuring elements from the bands history which should appeal to a broader audience and energize more dedicated fans.
"Working with Green Day, MTV and VH1 on this campaign is a great example of how we can make a broad impact while still preserving the personality of the artist we're working with," said David Krinsky, general manager of label relations for Rhapsody America. "Our new creative direction in the TV spots allows us to spotlight an artist's new release with a clever nod to their history, much as Rhapsody itself does. We're proud to have this improved platform for artists' voices and to be the source of so much new music for Green Day fans."
Promotion Details
Beginning today, users can stream the new album in its entirety at Rhapsody (www.rhapsody.com/greenday) and MTV's "The Leak" (https://theleak.mtv.com, https://theleak.vh1.com). On May 15, two exclusive tracks - live versions of "Know Your Enemy" and "The Static Age" - will be available to Rhapsody subscribers. These exclusive tracks will also be available for purchase in the Rhapsody MP3 Store at www.rhapsody.com/mp3.
In addition, Rhapsody debuted a new creative direction with Green Day for its TV advertisements to engage fans with the band and the music service on a deeper level. The commercial is available online at www.youtube.com/rhapsodyblog.
