The Orchard Brings Unprecedented Number of Songs Across Many Western Music Genres to Powerful China Telecom Network, Following Partnership with Global Mobile Infrastructure Leader ZTE

New York, NY (Top40 Charts/ Orchard) - The Orchard (NASDAQ: ORCD) announced that it has entered into an exclusive, multi-tiered marketing and licensing partnership with China's leading next generation mobile infrastructure and services provider, ZTEMT. Utilizing The Orchard's top one hundred thousand songs, ZTEMT and The Orchard will power and program the English language genre sections of China Telecom's new version of the service, iMusic. With this deal, The Orchard becomes the first international digital music distributor to introduce such a large selection of western music to China's massive 388 million internet and mobile internet users.

At the new iMusic service launch in September, and ongoing, The Orchard and ZTEMT will program the English language section of the iMusic storefront with a strong focus on independent music discovery via digital compilations, editorial content, playlists, etc. Also, The Orchard will provide marketing and creative services to China Telecom's national campus campaign, targeting the iMusic service to millions of college students at campuses throughout China.

'Bringing The Orchard's most popular western music and equally importantly, their world class retail programming expertise to China Telecom through our multi-faceted relationship with ZTEMT will ensure that all Chinese music fans with Wi-Fi enabled devices will have access to sounds from western superstars to cutting edge, emerging independent music,' commented Dr. Yingbo Zhu, Deputy General Manager of China Telecom's iMusic.

'We are proud to have been selected to program the western music section for one of China's leading mobile operators,' commented Greg Scholl, President and Chief Executive for The Orchard. 'Again, The Orchard shatters barriers that prevent great independent music from being heard wherever globally there are music fans, and in a way that fairly compensates artists and label. In China, hundreds of millions of music fans don't discriminate between 'independent' and 'major label' music.'