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Pop / Rock 10 August, 2010

Encore! Ben & Jerry's And Bonnaroo Host Surprise Concerts Around The Nation

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South Burlington, VT (Top40 Charts/ Ben & Jerry's PR) - Ben & Jerry's has teamed up with the musical forces of Bonnaroo yet again, bringing you an encore performance. Literally. If you've tried Bonnaroo Buzz, the newest addition to the flavor line-up in Ben & Jerry's Scoop Shops, you've tasted just how sweet combining ice cream with music can be. This double-scoop encore is going to be even better because they're bringing the 'roo to you.

Ben & Jerry's is proud to announce (drum roll please...) a string of top secret, surprise performances from the musical stars of Bonnaroo! Starting this week, select Ben & Jerry's Scoop Shops nationwide will be hosting free, surprise concerts from the bands that lit up the Bonnaroo stage. These secret shows will be announced only a few days ahead of time and will be held in select scoop shops all around the country.

On August 11th, the first surprise show will be hosted by the Ben & Jerry's L.A. Scoop Shop located at Promenade in the Howard Hughes Center, 6081 Center Drive in L.A. The free acoustic concert by Tokyo Police Club, who rocked one of the many stages at the Bonnaroo Music & Arts Festival in TN earlier this summer, will be held at the Howard Hughes Center at 6:30 P.M.

'Talk about Buzz!' said Scoop Shop owner Julyus Chandra who will host Tokyo Police Club to launch the nationwide Bonnaroo Buzz concert series. The band is in the middle of a sold out, four show tour in California. 'From Phish Food to Cherry Garcia, we're used to doing cool things with music at B&J's, but this free concert is bringing sweet to a whole new level,' added Chandra.

For more free music, stop by any participating scoop shop and buy any menu item with Bonnaroo Buzz ice cream in it to get your hands on a free download card. The cards will be available at the end of August and have tunes from Bonnaroo Music & Arts Festival artists like, My Morning Jacket, Brett Dennen, John Butler Trio, Drive-By Truckers, Galactic, The Moondoggies, and more.

To find out dates and times for the other secret shows, more information on Ben & Jerry's, or to find a Scoop Shop near you, stay tuned to www.benjerry.com.






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