P. Diddy goes big

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NEW YORK (Adv. Website) - P. Diddy unveiled the largest billboard ever to hang in Times Square on Monday. The ad portrays Diddy dressed in an athletic zip front jacket from the Spring 2004 Sean John collection as he holds his hand in the air evoking a modern day image of the Colossus of Rhodes.
The advertisement measures 172 X 54 feet and will occupy the space for an entire year. P. Diddy's Sean John Company boasts the world's fastest growing line of contemporary sportswear for men.
"I am realizing a dream in being on the largest billboard [in Times Square]," said P. Diddy in a statement on his official website. "It is a key moment for us as we continue to grow our fashion business."