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Digital Life and Gaming 08 September, 2004

HolyHipHop.com announces 58,862 digital downloads through the date ending August 31, 2004, as a part of its strategic alliance with the leading subscription-based digital music provider of independent trax: eMusic.com

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ATLANTA, GA. (Holy Hip Hop/ www.holyhiphop.com) - HolyHipHop.com announced today that 58,862 digital downloads of Holy Hip Hop trax, via the eMusic.com subscription-based service, through the date ending August 31, 2004.

In 2003, HolyHipHop.com implemented a multi-year Agreement with eMusic.com, in which HolyHipHop.com facilitates delivery and exposure of Holy Hip Hop trax for subscription-based digital distribution by eMusic.com.
eMusic.com is the world's largest and oldest distributor of independent digitally-downloadable trax, with over 400,000 titles from record labels, artists and distributors worldwide.

HolyHipHop.com is now preparing royalty checks, through October 15, 2004, for all eligible Labels/Ministers of the Gospel whose tracks are identified among the 58,862 downloaded by the global community, based on a net revenue-sharing formula, in which HolyHipHop.com and participating label partners share as partners in the net digital download revenues received by HolyHipHop.com based on each label's share of downloaded tracks by paid subscribers to eMusic.com.

'In 1999, at the height of the digital music revolution, HolyHipHop.com contacted eMusic.com senior executives in an effort to shed light on the rapidly emerging Holy Hip Hop genre and express how scarce traditional retail visibility, coupled with limited label resources made globally in-demand Holy Hip Hop trax, by virtually hundreds of committed Ministers of the Gospel, ideal for digital distribution via eMusic.com. Three-and-a-half years later, and within GOD's time after a second written request for partnership, eMusic.com executives opted to invest time and resources, for this new thing, and to add Holy Hip Hop Ministers of the Gospel as a part of eMusic's globally-accessible digital music catalogue.

The impact of this blessing has been over 58,000 digital downloads, marking steady progress and a key milestone; and for every one Holy Hip Hop digital download, count it as five taken back (James 5:20) and more hearts, minds, bodies and souls won in the global movement to take the gospel to the streets which should ultimately result in enhanced cd sales, as well, as research demonstrates that buyers often seek to protect digital file collections with tangible cds of original recordings particularly when those recordings are hard to find, as is the case for the vast majority of the thousands of Holy Hip Hop trax produced since 1989. Digital downloads and Tangible CD Sales are natural allies and can work hand-in-hand, as digital downloads, like Internet Radio, place the power of music back in to the hands of the people and the community by proliferating freedom of choice and with that freedom, the people can then choose which cds to purchase and bring into their cars and homes for enjoyment by their families, friends, children, youth and adults.

Personal thanks and gratitude to every Holy Hip Hop Label and Minister of the Gospel and to the eMusic.com family for your blessings, patience, prayers and support through the years. With the proliferation of wireless technology, allowing for Internet Music and Radio to be added to personal devices, home and eventually car stereos, the digital music revolution is poised to make a quantum leap which will serve to be of great benefit to all Ministers of the Gospel who stay the course and remain focused on ministry first. HolyHipHop.com remains focused, dedicated and committed to advancing the cause for generations to come,' said Abe Manear, General Manager-HolyHipHop.com/CEO-Full Effects Digital Media.

For more information on the Global Movement to Take the Gospel to the Streets, log on to: HolyHipHop.com

About eMusic.com
eMusic.com is a revolutionary new music discovery service that allows fans to download as much music as they desire for an affordable monthly subscription fee. Through direct relationships with well-known artists and exclusive licensing agreements with over 900 independent record labels, artists and distributors, eMusic offers an expanding collection of over 400,000 MP3s for digital download 24/7. For more information, log on the internet at: eMusic.com

EMUSIC is a registered trademark and EMUSIC.COM is a trademark of EMusic.com Inc.






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