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Country 15 September, 2005

Darryl Worley Scores Kmart Commercial

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NASHVILLE, TN. (www.darylworley.com) - Combining the best in country music with one of the county's leading retailers, Kmart has created a unique campaign featuring music from best-selling artist Darryl Worley. Worley recorded music to accompany the retailer's new national television advertising campaign in addition to creating a special single entitled, 'I Found Love at a Kmart Store.' Kmart and Worley have joined to delight country music fans with a fun and energetic song; the single will be available at Kmart stores nationwide this fall.

'Since I was a kid I have shopped at Kmart and consider it a place where people can go, find everything they need and just feel comfortable while shopping,' said Worley. 'So when the folks at Kmart asked me about singing for their campaign it was an easy decision.'

Kmart recognized Worley's unique talent and wide appeal and immediately partnered with him to help bring a new dimension to the campaign. When the company approached Worley about putting his own stamp on the music, he took it a step further by creating the single in his own style. The result is a totally new sound for Kmart and a new way for consumers to connect with the Brand.

'Our customers feel an enormous sense of pride in their communities and in America as a whole,' said Karen Leever, Vice President Marketing. 'Darryl shares in this pride as well as providing an incredible talent and unique sound that we knew our customers would immediately identify with.'

The television campaign featuring Worley's music will run through early November and his single will appear in store by mid-September nationwide. For more information on Darryl Worley visit www.darrylworley.com and for Kmart visit kmart.com.






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