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Music Industry 12 December, 2006

Noggin Kicks Off Season Two of Jack's Big Music Show With New Lineup of Acclaimed Kids' Musicians and Regular Performances by The Laurie Berkner Band Beginning Saturday, January 6

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NEW YORK, NY (NOGGIN) - A diverse new slate of acclaimed children's artists and celebrity guest stars including Jon Stewart and Cheryl Hines will make their way to Jack's clubhouse on the new second season of NOGGIN's original hit series Jack's Big Music Show. NOGGIN will kick-off season two of the half-hour preschool music show on Saturday, January 6 at 12:00 p.m. (ET), with "Snow Day" which introduces preschoolers to Hawaiian music, and features popular children's group The Laurie Berkner Band. NOGGIN will roll out new episodes from season two every Saturday and Sunday throughout January and February.

Produced by Spiffy Pictures for NOGGIN, the live-action series is hosted by Jack, a preschooler puppet and his melodious cast of friends who play everyday at Jack's clubhouse. Jack's Big Music Show is a platform for kids' music and features videos and in-studio performances by popular children's musicians every week. Season two will feature several performances by series regular The Laurie Berkner Band; a music video collaboration by indie rocker Steve Burns ("Steve" on Blue's Clues) and Steven Drozd (The Flaming Lips); plus clubhouse visits by Jon Stewart and Cheryl Hines. Musicians featured will also include Lisa Loeb, AudraRox, Nuttin' But Stringz, Angelique Kidjo, Justin Roberts, Music for Aardvarks, Anne Harris, Rebekah Jordan, The Quiet Two, Dirty Sock Funtime Band, Comic Book Heroes, Leon Thomas, The Trachtenburg Family Slideshow Players, J. Walter Hawkes, The Mighty Weaklings, Andrew Bird, Tyler Bunch and Libyah Pugh.

"I want to go to Jack's clubhouse!" said Brown Johnson, EVP, Executive Creative Director, Nickelodeon Preschool and General Manager of NOGGIN. "Jack makes learning about music fun and season two will introduce a new, diverse group of amazing musicians who raise the bar for quality preschool music."

NOGGIN will also roll out content from the second season of Jack's Big Music Show across the following Nickelodeon Preschool platforms:
- Beginning December 19, a "sneak peek" clip from the second season premiere episode "Snow Day" will be available on various wireless carriers.
- Beginning Monday, January 8, Nick Jr. Video, Nick Jr.'s broadband video service available on Nickjr.com, will feature an instant reply of "Snow Day."
- Beginning January 8, Video On Demand windowing of "Snow Day," plus the second season two episode ("Country Squirrel") will commence on Comcast, Charter, Cablevision, Verizon FiOS and Cox.

In "Snow Day," Jack, Mary and Mel are excited to have a Hawaiian beach party in the clubhouse, filled with Hawaiian music, hula dancing, surf boards and beach balls. Of course you can't have a beach party without the beach, so Mel flips the switch on his latest invention - the Sand Machine - which is designed to fill the clubhouse with sand. But to everyone's surprise, snowflakes begin to shoot out from the contraption at a blizzard's pace! As Jack's clubhouse quickly transforms into a winter wonderland, the shivering gang try to save their beach party. When neighbor Prudence (Anne Harris) comes by for a visit, she leads Jack, Mel and Mary in a Hawaiian song to help melt the snow. The episode features music videos by The Laurie Berkner Band ("Mahalo") and The Quiet Two ("Polar Bear"), plus three original songs sung by Jack and his friends.

On Jack's Big Music Show, Jack takes a break everyday from his busy kid schedule to visit his favorite place in the world - his backyard clubhouse. Here he can do what he loves best - create and enjoy music, sing, dance and have a musical ball with his friend Mary, his faithful dog Mel and all of his other neighborhood pals. Anything can happen in Jack's clubhouse - you never know when a baby bongo bird or The King of Swing may unexpectedly drop by the clubhouse, or an entire show might be sung in a silly opera style!

The mission of Jack's Big Music Show is to expose and foster an appreciation of music in young children. Music and musical instruments help children expand their universe and develop memory, language, literacy and reasoning skills as well as the cognitive, social and motor skills needed to excel in school. In Jack's clubhouse, music is pure joy - no expectations and no right or wrong way. To Jack, "playing" music is just that - playing.

NOGGIN's award-winning website (https://www.noggin.com) will feature a variety of content to complement the second season of Jack's Big Music Show. Beginning Friday, January 5, noggin.com will feature a Jack's Big Animal Jamboree game where preschoolers will help Jack, Mary and Mel catch animals that are shooting out of Mel's Magical Music Machine to help form an animal orchestra. The site will also feature song books from the first and second season, music curriculum, character printables and new downloadable clips from the series. Nick Jr.'s award-winning website (https://www.nickjr.com) will also launch Jack's Big Animal Jamboree game on January 5. Additionally, Nick Jr. Parents TV will stream an on-camera interview and a "Do-Together Music Making Tips" segment with featured artist Laurie Berkner.

Jack's Big Music Show is produced by Spiffy Pictures and was created and executive produced by David Rudman, Todd Hannert and Adam Rudman.

NOGGIN, the commercial-free, educational preschool network from Nickelodeon, currently reaches 54 million households via cable, digital cable and satellite TV. NOGGIN, which airs from 6:00 a.m. to 6:00 p.m. (ET), is like preschool on tv, with educational programming both on-air and online at https://www.noggin.com. NOGGIN and all related titles, characters and logos are trademarks of Viacom International Inc.






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