New York, NY (Top40 Charts/ Urban Melodic Entertainmnet) - Weekly television has become a major avenue for musical artists to break out of the pack. Along with American Idol and America's Got Talent,
Black Entertainment Television's (BET) influential show 106 & Park provides a springboard for the next "it" artist and measuring the pulse of the streets. The latest singer to use the weekly television platform to launch a promising new career is singer Sadiiya Rock.
106 & Park is BET's most popular show and No 1 music video show among urban households. Wild-Out Wednesday" (WOW), one of the most popular themes, provides the ideal outlet for an emerging urban artist. WOW will feature Rock's performance of her sexy high-energy new single, "Lovalicious," on Wednesday, June 17th at 6PM Eastern Time. "Lovalicious" is sure to please Sadiiya's core demographic, delight mix show DJ's and bang at the clubs.
In the last year, Rock has started making her mark as a new, organic presence in urban/pop music. She performed on New York's Hot 97's Blaze the Stage in December 2008 and has had gigs at prominent New York spots like The Village Underground and Joe's Pub. Seasoned pros in the music business have been attracted by her talent. Sadiiya is currently gearing up for a summer/fall 2009 promotional tour.
Sadiiya is forging her own path by releasing two debut singles simultaneously - the urban "Lovalicious", and a pop single, "Flatline." "Lovalicious," co-written by Rock, was produced by New Orleans' Blair Lavigne and co-produced by Charlie (C.J.) Jones. "Flatline," also co-written by Rock, was produced by noted German producer Marcus Brosch. Brosch's credits range from Popstar (the German version of American Idol) artists Monrose, to remixes for Lionel Ritchie, Brandy, Enrique Inglesias and Phil Collins. Sadiiya's forthcoming debut album features a reinterpretation of Phil Collin's "In the Air Tonight," further evidence of how Rock's artistic vision pushes beyond the traditional confines of R&B.
"Lovalicious" and "Flatline" can be previewed at www.sadiiyarock.com and are available on digital outlets, including amazon.com and iTunes.
The 22-year old Brooklynite's rejection to be pigeonholed into a particular genre stems from her emphasis on good songwriting. As Sadiiya puts it, "For me it's about the song� the melody. Yes, I love to dance, but I also love to tell stories. Good songs are critical to the direction I want to go. I am always aware of the balance between being true to my urban fan base yet reaching for a broader scope creatively."
For the past two years, Urban Melodic Entertainment, a production company started by Emmy Award-winning mixer Charlie (C.J.) Jones, has nurtured Rock's development. Jones says, "Sadiiya has paid her dues and her time has come. In addition to the obvious - her stunning voice - her music has evolved into an urban-fused soundscape with international appeal."
About The Artist: Sadiiya Rock Bio
(Noun) Sah-d-yah: whimsical, talented and young spirited; one who loves expressing themselves through song.
The musical journey has been a coming of age process for this 22-year-old Brooklynite. She began cultivating her voice at an early age with vocal coaching from "Uncle Ray" (Raymond Rock), a member of the 1970/80's band, The Crown Heights Affair. Talent runs in the Rock family, from her cousin's, comedian/actor Chris Rock to comedian Tony Rock. Sadiiya is applying the family work ethic to her own career.
Sadiiya has trained with Grammy Award-winning veteran vocal coach Gwen Conley and teamed with choreographer Violet Galagarza (KR3T's, Broadway Dance). She attended the famed Tada, a theatrical youth ensemble in New York, as well as acting workshops with the late Maria Greco. Her innate sense of fashion design landed her an internship with BET's Wardrobe Department, where she met C.J. Jones. While at BET, Sadiiya had a courtside view to artists on the rise; from Alicia Keys and Keyshia Cole to Mario and Lloyd. And she was taking notes.
Sadiiya's unique soundscape reflects her wide-ranging influences, from Aretha Franklin to Gwen Stefani; from Earth, Wind & Fire to Guns N' Roses. From Burt Bacharach to Ne-yo. Her songwriting is central to her message: "At a time when there is so much fear in the world, I want people to feel they can be fearless through my music."
