Loam & Estraden

Loam, stylized LOAM, is a Swedish musician, singer-songwriter and music producer. Loam often appears in a black paper bag covering her face, and has not released his name publicly. Loam gained more attention in 2021 when he released the song "Unconscious". By April 2022, it had been played over twelve million times on Spotify. The music video had over a quarter of a million views on YouTube as of April 2022.

Estraden, stylized as estraden, is a Swedish pop group consisting of Carl Silvergran, Felix Flygare Floderer and Lou Elliotte. The group was formed in 2017 and releases its music through Sony Music. Until June 2019 the group's name was Estrad but due to a naming dispute, it had to change its name. The group's single "Mer för varandra", featuring Norlie & KKV, peaked at number one on the Swedish Singles Chart. In 2020, they released the singles "Det svåraste", "Dansar med mig själv" and "Aldrig mer vara du". The singles charted in the top 30 on the Swedish Singles Chart. The group released its debut studio album during the same year, entitled Mellan hägg och syrén. It debuted at number 13 on the Swedish Albums Chart.