New York, NY (Top40 Charts) Grady Britton launched a new, free web-based application called Sqooch that enables users to switch between two of the most popular online radio streaming platforms, Spotify and Beats Music, without losing carefully curated playlists or music libraries.
Sqooch eliminates the need for music lovers to choose between music streaming platforms because they don't have the hours or days necessary to rebuild their prized libraries and playlists manually. The app allows people to choose their music platforms based on the best features and value, not convenience.
Each of Spotify's 60 million active users and all of Beats Music's listeners (rumored at 300,000 paid accounts) can now make the switch by simply navigating to sqoochapp.com, authenticating both music streaming services, and agreeing to migrate music and playlists. Once the process is complete, Sqooch will deliver an email or text to the user, depending on their preference.
"We won't tell you which music streaming service we favor around the office, but we do firmly believe people should have an easy way of switching between Beats
Music and Spotify," said Paige Campbell, Grady Britton president and partner. "Down the line, we also have plans to add Rdio into the mix."
Sqooch joins Twuffer, Grady Britton Labs' first free creation that launched in 2008 -- prior to Hootsuite -- which has allowed 361,000 users to schedule nearly 3 million tweets throughout the years.
About Grady Britton
Grady Britton is a modern creative agency that crafts public relations, digital strategy, media visibility and advertising creative messages to catalyze lasting change for our clients and their business objectives. Our clients are varied, but they have one thing in common -- a will to be great. When we're not changing the world with clients, we're deep in the labs creating some pretty cool new tools, like Twuffer and Sqooch.
Learn more about the agency and our work at www.gradybritton.com and follow us on Twitter @GradyBritton.
About Sqooch
Sqooch is a free web-based application that enables music lovers to migrate playlists and music libraries from one streaming service to another. You can currently Sqooch your music between Spotify and Beats Music, but we're planning to include Rdio in the near future.
Learn more at www.sqoochapp.com and follow us on Twitter at @SqoochApp.
