SANTA BARBARA, CA. (Pony International/ www.gbmi.net) - Pony International, the world's leading modern fashion performance brand, announced its partnership with entertainment and pop cultural icon
Snoop Dogg for the development and production of the
Snoop Dogg Doggy Biscuitz footwear collection.
The Doggy Biscuitz line is a creative fusion of Snoop's signature west coast style with classic Pony design. The Doggy Biscuitz name was conceived by Snoop himself as 'biscuits' are what he calls his shoes!
Snoop met with the Pony design team to explore his fashion inspiration and vision for the line. The result is footwear that is very reflective of Snoop Dogg's lifestyle with shoes to match all aspects of his diverse talent and interests. Snoop oversees and approves all designs and final product.
The Doggy Biscuitz line consists of: The Snoopadoopa - for active life and everyday wear, Snoopafly - athletic/basketball inspired (Snoop is an avid basketball player/fan & football coach), Snoopalicious - casual shoe for 'business meetings and dressier occasions,' and finally the outrageous Snoopaslide - the bandana print slipper for kickin' it in the crib and lounging around the house!
All shoe boxes for the line feature a perforated Snoop silhouette that can be popped out and used as a customized stencil and the sock liner, out-sole and tissue paper boast bandana art. The entire product collection is synonymous with Snoop's famed Long Beach, California street culture.
Consistent with the plan of black being the first released color way of each shoe, a limited run (5000 pairs worldwide) of the all black canvas Snoopadoopa, the Doggy Biscuit's signature shoe was released in December 2004. Additional colors in the line include navy, red, Carolina blue, white, brown, and black. Jay Leno was lucky enough to score a pair of the special edition Snoopadoopas when Snoop appeared on the show and presented the late night television king with a custom personalized pair.
"Pony is committed to matching Snoop's high standards in everything we do under this incredible partnership and it is clear by his exclusive commitment to us that he has confidence in our ability to do so," said Killick Datta, Chief Executive Officer of Pony, International and parent company Global Brand Marketing, Inc.
Snoop Dogg was born Calvin Broadus in Long Beach, CA. His rise to fame began in 1993 with the release of his debut album Doggystyle. Fueled by the rapper's street credentials and associations, he is widely recognized as one of the world's most successful rap artist and entertainers.
He has expanded his resume to include acting and has appeared in numerous television shows including his own MTV comedy/variety show, "Doggy Fizzle Televizzle" and feature films including BABY BOY, TRAINING DAY, STARSKY & HUTCH, OLD SCHOOL and SOUL PLANE to name a few. Snoop Dogg's latest album "Rhythm & Gangsta: The Masterpiece" is in stores now and has gone Platinum.
The complete Doggy Biscuitz collection will hit retailers worldwide in March 2005.
