 NEW YORK (www.bolt.com) - Pepsi scored big with the young adult audience during the Super Bowl, according to the results of the annual Super Bowl study conducted by Bolt Media, a leading youth media company. Pepsi had the highest aided awareness of any Super Bowl advertiser with 64% percent of 14-24 year-olds recalling seeing a Pepsi or Diet Pepsi ad. Top 5 Aided Awareness Pepsi 63% Budweiser 52% Ford 47% Bud Light 45% Napster 44% P. Diddy's appearance had a lasting impression on teens with 43% mentioning him in the commercial description, helping the Diet Pepsi ad emerge as the favorite ad of those surveyed, tying with the Ameriquest Cat Killer ad. Top 5 Unaided Favorite Diet Pepsi 16% Ameriquest - Cat Killer 16% Bud Light Parachute 14% Budweiser - Designated Driver 11% Ford Mustang 9% In aggregate, this year's commercials fared worse than last years ads with 41% percent of this year's respondents indicating they thought the commercials were worse than last year, vs. 32% who made the same statement in 2004. This year's more conservative halftime show, which catered to older viewers and minimized the risk of a wardrobe malfunction, didn't resonate with young viewers. Only 61% of game viewers reported watching the half time show Sunday night vs. 83% of last year's viewers. The percentage of people surveyed who loved the half time show also dropped from 23% in 2004 to 12% in 2005. For a full copy of the survey results go to https://www.boltinc.com/survey/
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