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NEW
YORK (Macrovision Co) - Macrovision Corporation, the world's leading
supplier of content and software value management solutions, announced
the worldwide availability of RipGuard DVD a digital rip-control
solution for DVD Video. RipGuard DVD plugs the "digital hole" created
by PC-based DeCSS ripper software, which allows millions of average
consumers to make unauthorized perfect digital copies of copyrighted
DVDs in mere minutes. These copies can be burned to inexpensive
recordable DVDs or uploaded onto the peer-to-peer (P2P) networks. P2P
downloads and the "rent, rip, return" of DVDs are an ongoing source of
billions of dollars in annual revenue losses for the movie studios.
RipGuard
DVD is a unilateral content protection system that is applied to DVD
discs and requires no additional software or hardware to be
incorporated into PCs, DVD players or DVD recorders. The combination of
Macrovision's analog copy protection technology (ACP) and RipGuard DVD
provides comprehensive DVD protection for both major piracy threats
faced by video content copyright owners � the analog and digital holes.
RipGuard DVD is a technological solution that effectively protects a
copyright owner's rights. The
Digital Millennium Copyright Act (DMCA)
makes it illegal to attempt circumvention of such technological
measures.
"Macrovision RipGuard DVD is designed to dramatically
reduce DVD ripping and the resulting supply of illegal P2P content. For
over two decades, Macrovision has provided the premier solution for
device-to-device copying using DVD players, VCRs, DVD recorders,
digital video recorders, digital set-top boxes and media center PCs,"
said Steve Weinstein, executive vice president and general manager of
Macrovision's Entertainment Technologies Group. "Ultimately, we see
RipGuard DVD and the ACP framework evolving beyond anti-piracy, and
towards enablement of legitimate on-line transactions, interoperability
in tomorrow's digital home, and the upcoming high definition formats."
The
two processes of applying RipGuard DVD and ACP to DVD optical discs can
be transparently combined at the replication facility, regardless of
the type of manufacturing systems used. In support of the worldwide
content protection ecosystem, Macrovision has developed extensive test
and certification facilities used to validate both these products for
seamless playability on nearly all manufacturer's DVD players, drives,
and recorders prior to market release.
RipGuard DVD is available in select replication facilities, with general availability anticipated in the second quarter of 2005.