LOS ANGELES (Napster/ www.napster.com ) - Napster, the biggest brand in digital music, announced details today of its upcoming Napster To Go Cafe tour to promote the consumer launch of the world's first portable subscription service. To symbolize the concept of To Go and underscore the value of portability, Napster will convert hip venues in New York, Austin, Los Angeles and Nashville into Napster To Go Cafes and give away "free fills & refills" of digital music along with iriver, Creative and Dell MP3 players. The four city tour will offer music fans free Napster To Go subscriptions to "fill up" their devices, as well as "free fills and refills" of gourmet coffee (all while supplies last).
Napster To Go is the highly-touted portable subscription music service that enables consumers to move an unlimited number of tracks from Napster's million plus song catalog to compatible MP3 players for one, low monthly fee of $14.95. The availability of Napster To Go marks the most significant shift in the rapidly-growing digital music industry and offers fans the richest and most versatile music experience available to date.
"Napster's portable subscription service is a revolutionary new way to enjoy digital music and gain access to well over a million songs," said Chris Gorog, Napster's chairman and CEO. "The Napster To Go tour allows us to connect directly with consumers and let them experience the future of digital music firsthand."
The Napster To Go tour schedule is as follows:
New York, NY March 9th
Coffee Shop
29 Union Square West
8pm - 10pm
Austin, TX March 17th
Speakeasy - private SXSW party with Carson Daly and
MTV's Bam Margera
10pm - 4am
Los Angeles, CA March 30th
Mel's Drive-In
8585 W Sunset Blvd
8pm - 10pm
Nashville, TN April 4th
Jackson's
1800 21st Ave S
4pm - 6pm
Napster To Go is compatible with a host of MP3 players including the Creative Zen Micro, Gateway MP3 Photo Jukebox, iriver H10, Dell Pocket DJ and Samsung, Creative and iriver Portable Media Centers.
Napster To Go also builds on the service's award winning community features and includes new offerings such as Playlists To Go, which allows fans to transfer ready-made play lists of up to 50 songs to a device with one click of the mouse. Napster's hundreds of thousands of subscribers continue to enjoy unlimited listening to full-length songs from the largest digital music catalog in the world, as well as interactive, commercial-free radio stations, six decades of Billboard chart information and a host of other features. Napster To Go became available in preview mode to users of the Windows Media Player 10 in September, 2004. For non-subscription members, Napster also offers the Napster Light a la carte download store.