NEW YORK (MTV) - Rap star
Xzibit ignited the trend in the US and now MTV International has secured a double-whammy by announcing its craziest collaboration yet!
Latino rap sensation
Fat Joe will take the driving seat alongside 'King of Crunk¹ Lil Jon when the hotly anticipated Pimp My Ride International hits MTV screens in autumn of this year. This collaboration promises to be more dynamic than The
Dukes Of Hazzard and more unpredictable than Starsky and Hutch!
Continuing on from the legacy of the US founding father show, Pimp My Ride International will feature the extraordinary transformation of tin can motors into greased-lightening styled mean machines and babe magnets!
Recognized as a big force amongst the hip-hop fraternity, Fat Joe has made his mark on the worlds of music, film, clothing and urban culture. Hailing from the South Bronx in New York, Fat Joe released his debut album Represent in 1993 on Relativity Records. In the last few years, Fat Joe has been catapulted to the top of the hip-hop elite, collaborating with R&B stars R. Kelly, Nelly, J Lo and Ashanti. His commanding presence will no doubt steer Pimp My Ride International into pole position throughout Europe.
Lil Jon is one of music's hottest producers and artists. Atlanta's "King Of Crunk" brought his high energy brand of hip-hop to the masses with hits like "Get Low" and "Lovers and Friends." His tracks get any club CRUNK and his albums for BME/TVT Records have sold more than 6 million units worldwide. As a producer he has created hits for Usher and Ciara and revolutionized the sound of hip-hop. His energy and enthusiasm will be the perfect fuel to fire the engine of the Pimp My Ride machine.
MTV will be teaming up with All Stoff Garage to bring all 'pimpees¹ automobile dreams come true! All Stoff, established in 1988 in a small workshop in Alkmaar, Holland have built up their empire from scratch. Their reputation for remarkable designing talent has led to international recognition with their client base stretching far and wide and winning awards from as far a field as the United States and the Middle East.
Prospective 'pimpees¹ should apply via the website www.pimpmyrideint.com . Hard copy applications with photos can be sent to Pimp My Ride International, PO Box 1381, London NW1 8XT. Entries close at the end of April.
About MTV Networks International MTV Networks International includes the premier multimedia entertainment brands MTV: Music Television, VH1, Nickelodeon, TMF (The Music Factory), VIVA, Paramount Comedy, Game One and FLUX seen in 429.1 million households in 169 countries and 22 languages via 109 locally programmed and operated TV channels and 94 Web sites. The company's diverse holdings also include interests in television syndication, digital media, publishing, home video, radio, recorded music, licensing & merchandising and two feature film divisions, MTV Films and Nickelodeon Movies. MTV Networks is a unit of Viacom International Inc. (NYSE: VIA, VIA.B).
About Lil Jon As a producer, Lil Jon has become one of the most in-demand beatsmiths in music. He has crafted his signature revolutionary sound from chants and catchy choruses. His consistent hitmaking has earned him legions of fans from Los Angeles to the Midwest to his native region, the South. This is evident as Lil Jon won BMI¹s 2005 Songwriter of the Year. He also scored eight Billboard Awards (Rap Song of the Year for 'Lovers and Friends', Hot 100 Single of the Year for 'Yeah', Hot 100 Airplay Single of the Year for 'Yeah', Hot 100 Producer of the Year for 'Yeah', Mainstream Top 40 Single of the Year for 'Yeah', R&B/Hip-Hop Group of the Year 2003, Independent Album of the Year for Kings of Crunk and Independent Artists of the Year 2003), a Grammy (Best Rap/Song Collaboration for 'Yeah), a Radio Music Award (Song of the Year for Hip-Hop/Rhythmic Radio for 'Yeah'), a BET Award (Viewer¹s Choice for 'Yeah'), two MTV Video Music Awards (Best Dance Video and Best Male Video for 'Yeah') and an American Music Award (Best Rap/Hip-hop Band, Duo or Group 2003).
