LOS ANGELES, CA. (Top40 Charts/ Firm Music) - Retail Entertainment Design (RED) has created a new nationwide enter-to win promotion for major fashion retailer Vanity to debut the June 19th album release, 'Wild Hope,' of talented recording artist and actor, Mandy Moore. RED, a leader in multiplatform entertainment marketing, providing in-store video entertainment, original content and music video programming to large-scale retail clients, developed the campaign together with Moore's record label, Firm
Music and its distributor, EMI Music, in conjunction with EMI
Music Special Markets
The Mandy Moore 'Wild Hope' campaign marks the second in a series of music promotions created by RED for Vanity stores and follows last year's successful promotion for Fergie's solo debut album 'The Dutchess.' The 'Wild Hope' promotion, which runs from June 8 – 30, 2007, features, in-store, mobile and online elements and an enter-to-win sweepstakes with a Grand Prize trip to the World Premiere of Mandy Moore's new film 'Dedication' in Los Angeles, California, as well as a $500 shopping spree at Vanity. Additional prizes include, iPod shuffles, autographed CD's and Vanity gift cards.
'Vanity retained us to develop a fresh and relevant artist promotion to increase awareness among the company's core audience of trendy teen girls and young women,' said Lynda Stenge, Director of Strategic Marketing and Partnerships for RED. 'Mandy Moore is a fixture on the style pages, and with her multi-dimensional career in film, music and fashion and youthful fan base, we know she will resonate with Vanity's style conscious customers.'
'Mandy Moore is a proven young talent who exudes style and confidence, and she is an ideal entertainment partner to further promote Vanity's mission to empower individuality through evolving fashion,' said Jodi Tollefson, Director of Marketing for Vanity. 'We tripled our mobile database with the phenomenal Fergie campaign created by RED, and we anticipate an even greater success with the Mandy Moore promotion.'
To promote the contest, Vanity stores will feature in-store advertising, including life size posters of Mandy Moore, rack toppers and cash wrap signage, as well as in-store Vanity -branded liners recorded by Mandy Moore announcing the promotion. Her album, 'Wild Hope,' will also be programmed in heavy rotation through the in-store music program, and Vanity will have CDs available for purchase in over 200 store locations across the U.S.
In conjunction with in-store media and POP materials, RED will tap into the vast pool of Vanity customers to send out a text message with the instruction to Text 'WIN' to 50799 for a chance to win. The promotion also extends online at www.vanityshops.com with an opportunity to enter to win, listen to tracks from the 'Wild Hope' CD, and to purchase the CD. Additionally, the promotion will have extensive online outreach through Mandy Moore's official Website, www.mandymoore.com and MySpace page, www.myspace.com/mandymoore , which will direct traffic to Vanity's site. Finally, an email blast announcing the promotion will be sent to the Vanity Fashion Link Members and distributed to Mandy Moore's fan base.
Mandy Moore is a multi-talented entertainer who debuted her first CD release 'So Real' in 1999. Moore's career has flourished ever since with the release of more hit records and roles in feature films such as Princess Diaries, A Walk To Remember, Saved, Try 17, Chasing Liberty, American Dreamz, How To Deal, Because I Said So and the upcoming releases of License To Wed, Southland Tales and Dedication.
For further information about Retail Entertainment Design (RED), visit www.r-e-d.com.
