Los Angeles, CA. (Top40 Charts/ Geffen Records) - Allstate is pairing the song-writing and performing talents of one of music's most popular vocalists with its teen safe driving program to amplify the important message this fall. Through a partnership with
Lifehouse lead vocalist Jason Wade, Allstate is debuting a new 60-second commercial featuring a new single written and composed especially for Allstate by Wade, called 'From Where You Are', during NBC's 'Friday Night Lights' episode on October 26. The spot is an extended version of Allstate's 'Tail Lights' commercial, which has been airing since June and will mark the first-ever broadcast of the song.
The track was written and performed by Wade exclusively to support Allstate's teen safe driving program which aims to educate parents and teens about the risks associated with teen driving. Wade was inspired to compose 'From Where You Are' when approached by Allstate about creating a song that would capture the essence of the campaign and resonate among parents and teens.
'When Allstate approached me about this wonderful opportunity I knew immediately it was something I wanted to be involved with,' said Wade. 'In fact, I started writing this song before we even talked formally about what my role would be because I feel so strongly about this cause. Anything I can do to reach out to teens and parents and get them to start talking about safe driving means a lot to me.'
'Jason's song adds a dimension to our teen safe driving message not possible with words or images alone,' said Lisa Cochrane, Allstate's vice president of integrated marketing communications. 'A priority of our teen safe driving campaign is to be relevant to both teens and parents. You cannot listen to this and not be moved.'
After it airs on October 26, the spot will be available for viewing on www.allstate.com/teen. The Web site will also feature exclusive behind-the-scenes footage from Wade's recording of the song and a special one-on-one interview with him about his involvement with teen safe driving. 'From Where You Are' will be available as a single for download on iTunes beginning November 6. Lifehouse, which released its fourth album Who We Are in June, has sold over five million albums in their young career.
'Tail Lights', created by Leo Burnett, features various teens in simulated driving situations, with 'From Where You Are' playing throughout the spot. A voice over from Allstate spokesperson Dennis Haysbert reminds viewers that 'every year, nearly 6,000 teenagers go out for a drive�and never come back,' and encourages parents to have the ever-important safe driving talk with their teens.
The spot encourages viewers to go to www.allstate.com/teen to access Allstate's new interactive Parent-Teen Driving Contract. In addition to this commercial, the October 26 'Friday Night Lights' episode will feature a storyline dramatizing teen driving situations. Prior to the show's premiere in early October, Allstate ran teen safe driving public service announcements featuring 'Friday Night Lights' cast members. The NBC 'Friday Night Lights' partnership was developed on behalf of Allstate by Starcom USA.
