New York, NY (Top40 Charts/ Levine Communications Office) - Legendary icons KISS (www.KISSonline.com) rocked a massive, online social event that brought an epic evening of live music to online fans worldwide when the band recently broadcast the final date of their hugely-successful 2010 Hottest Show on Earth tour live via Booyah's Nightclub City (https://apps.facebook.com/nightclubcity), a wildly-popular, music-centric social game and discovery platform for musicians on Facebook. The concert also aired on various CBS
Radio rock station websites nationwide and via a live video stream on Ustream. The concert drew an army of KISS fans worldwide and demonstrated the effectiveness of Nightclub City as a new way for artists to connect online with their fans in a meaningful way.
'Anything that brings us closer to our fans is a good thing,' said Gene Simmons, who co-founded the band with Paul Stanley. 'People love KISS because our music connects them to something bigger. Our night in Nightclub City helped the KISS Army, new and old, stay connected to the biggest rock band in the world.'
This event brought together the global KISS Army with Booyah's Nightclub City in a huge way. In the three-week campaign that began just days before the live show, the band featured their greatest hits as selectable music within the game, resulting in their songs being heard more than 16 million times by Nightclub City players. In-game promotions for the concert garnered 3.3 million impressions of the KISS concert banner in two days, with a 73% click-through rate (CTR) - a searing testament to the success of the Nightclub City showcase. During the event itself, there were 1.35 million clicks of the special 'Video' button for the promotion within Nightclub City, generating a 59% CTR before the show started and a 73% CTR once it began.
Most importantly for the band, the promotion with Nightclub City drove a huge spike in daily 'Likes' of their official Facebook fan page, with a staggering 750% increase in people becoming fans of the band per day. At the same time, KISS also helped send traffic to Nightclub City, adding a 16% week-over-week increase in Daily Active Users (DAU) coming into the game on the day of the live concert.
'KISS and Nightclub City have broken a new musical barrier, reaching a huge group of new fans online,' said Booyah CEO Keith Lee. 'Nightclub City has helped erase the boundaries separating people from the music they love in a whole new way. You may not have been able to attend KISS's last show in person, but listening through Nightclub City was the next best thing.'
The dynamic world of Nightclub City is powered by Booyah's creative vision that fused elements from both the real and digital worlds to create new forms of musical interactive entertainment. Since opening the doors to the virtual club scene in April 2010, 14 million active players have joined the party and experienced new music within the social game to create special experiences that go beyond the realm of the digital world.
Nightclub City's endless setlist rocks the charts at: https://apps.facebook.com/nightclubcity.
