Eurovision Song Contest 2013 Unites Viewers Worldwide

LONDON, UK (Top40 Charts/ EBU) More than 170 million viewers in 36 countries tuned into the 58th Eurovision Song Contest in Malmo, Sweden (14,16 & 18 May), which was won by Danish 20 year old Emmelie de Forest, with the song 'Only Teardrops'.

In 24 of the 36 countries, more than a third of the population viewed the two Semi-Finals and the Final of the Contest; in eight of those countries, more than half the population tuned in, with interest peaking for Saturday night's Final. An average audience of 54.6 million watched the Final.

In the Nordic countries, the Final was watched by two-thirds of the available audience. The market share for Denmark, whose public service broadcaster DR will host next year's Contest, leapt by more than 50 per cent to almost 80 per cent - 1.7 million viewers in total. The market share for host broadcaster SVT was 84.9 per cent, its best result since 2003.

The biggest increase was registered in the Netherlands, which reached the Final for the first time since 2004. More than 4.8 million viewers in the Netherlands saw singer-songwriter Anouk, who finished ninth - 3.7 million more than in 2012.

Overall, the Eurovision Song Contest final achieved an average market share of 38.3 per cent, 160 per cent more than the average peak time market share of around 15 per cent. The average market share among ESC finalist countries was 47.4 per cent - a massive 187 per cent more than the average peak time market share in those countries.

The show proved slightly more popular among women (57 percent) than men (43 per cent).
Thirty-nine public broadcasters participated in the 2013 contest, which was transmitted live over the EUROVISION and EURORADIO networks via Swedish EBU Member SVT.