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Pop / Rock 14 September, 2004

Sony Ericsson sponsors Anastacia's first ever European Tour: Anastacia 'Live At Last' with Sony Ericsson

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NEW YORK (www.sonyericsson.com/anastacia and www.anastacia.com) - This autumn, Anastacia will begin her sold-out "Live at Last" European tour which is proudly sponsored by Sony Ericsson. It will be Anastacia's first tour in Europe, consisting of 27 shows across 13 countries, starting in Rotterdam on September 25th.

Sony Ericsson are sponsoring the tour to launch its new entertainment camera phone, the F500i.
Stephan Croix, Global Customer Marketing Director at Sony Ericsson says: "Anastacia is a very exciting artist and is a perfect fit with the F500i target audience. She allows us to create strong marketing programs and to develop innovative and exciting content such as backstage videos, tour diary MMS, downloadable voicemails or live performance ring tones from the tour. Our strategic relationship with Sony Music has been key to make this compelling partnership happen."

Typically as this is Anastacia's first ever European tour, her loyal fans have ensured that tickets are hard to come by with almost every date selling out within days. The tour coincides with the ongoing success of her new album "Anastacia", which is breaking all box office records and set to become the biggest album of the year. Anastacia's success has continued with her latest single release 'Sick and Tired'.

F500i - a great entertainer The F500i camera phone from Sony Ericsson promotes the use of imaging by its ease-of-use and dual front design concept, allowing both telephony and camera features on the same handset. Featuring a large colour screen, integrated still and video camera and support for music ringtones, the F500i offers consumers even greater opportunities to enjoy high quality games as well as an extensive range of services available on Vodafone live!.

A dedicated camera button on the side of the phone gives fast and easy access to the camera; it only takes a few clicks to take and send an image or a video clip.

With its colour screen and MultiAction joystick, the F500i gives a superior gaming experience.
It features a graphics platform especially suitable for graphically rich mobile applications and content, Mascot Capsule Engine Micro3D Edition and a wide variety of great games will be available for download from the Vodafone live! portal. Compatible with the Gameboard EGB-10, the F500i can easily be transformed into a full-fledged gaming machine.






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