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Country 17 February, 2005

Vivaton Records Heddin Your Way To Introduce A Brand New Artist

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NASHVILLE, TN. (Webster PR) - Jeff Huskins, President and CEO, Vivaton Records is pleased to announce the addition of Marty Heddin to the label's roster.

On the one year anniversary of Music City's most innovative label, Huskins discloses the methodology behind signing new acts: 'Our overall objective from the time we opened our doors was to release great music. Because our objective is about the music, we are meticulous in our search for artists. We look for artists that are in line with the integrity of this label. We look for artists-in every aspect of the word- seasoned, professional and ready to go to work. Marty Heddin fits the bill.'

Heddin, who originates from Garland, Texas, has been perfecting his talent since childhood-winning multiple music competitions as the lead tenor in the Garland High School choir. In his late teens, Marty moved on to front various bands before he received a personal invitation to audition for a performance spot at one of the world's most renowned nightclubs, Cowboy's Dancehall. Marty Heddin has since become a household name in Texas maintaining a steady show schedule performing with his band at Cowboy's Dancehall (in Atlanta, Arlington, Dallas and San Antonio)-four nights a week for the past 13 years. A number of hopeful artists-who are now recognizable voices on country radio-have crossed the stage that Marty calls home—and Marty Heddin made the introduction.

Marty absorbed the influences of artists like George Strait, Vince Gill and Brooks and Dunn and blends their sound with his own traditional country precision. But the listener who pays attention will detect that the thirty-three year old infuses a hint of rock �n roll that echoes the music of the Bee-Gees, Bon Jovi and Prince.

In making the announcement official Huskins adds, 'Marty is an exceptional talent. He can deliver a country ballad with his soulful voice and traditional sound and then turn around and rock the house. Marty is an entertainer with an element of surprise. As a veteran performer, it is obvious when Marty takes the stage that his music is not just a way to make a living…it's what he lives for. He's proven that. We are proud to introduce Marty Heddin as part of the Vivaton family.'

Marty is currently in the studio with producer Carson Chamberlain who describes the upcoming project, 'I have seen a lot of artists who come into town looking for a record deal and they've never even been on a stage. Marty is a seasoned and strong performer. As lead man, he's been performing at some of the biggest nightclubs where some of the biggest named acts come through town to play on the same stage. Marty knows how to get the audience attention and he knows how to put on a show. Marty also has a lot of experience recording and he's right at home in the studio. He knows who he is artistically and what he wants his music to be.'

Marty will make his music industry debut at the upcoming Country Radio Seminar to be held in Nashvile the first week of March. He will embark on an extensive radio tour in April.

Commemorating its first anniversary (February, 2004), Vivaton Records celebrates the addition of Marty Heddin and the continued success of traditional country's mainstay artist, Mark Chesnutt. Vivaton is set to introduce the first Marty Heddin single in May with a summer album release anticipated.
The label is located at 702 18th Avenue South, Nashville, TN 37203
Tel. 615.255.5233 • Fax. 615.255.9133






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