New York, NY (TOP40 Charts/ Flow Music) -- Here at Flow Music, The Flow, I do everything desde la raiz hasta la fruta. I clean up and I�m the chairman and CEO. I�m the janitor to the GM and CEO and founder. I do mostly everything. I call Rob Roth(California Recording Company), We go into the studio, We make the record, I work with the artists, I produce the record, after I produce the record and I have the hit record I work the record at radio.
I will go up to radio, I will fly to radio stations and I will talk to program directors, DJs, music directors, air personalities, all across the globe; not juts even here in the states. I�ve done that in Albania, I�ve done that in Japan, I�ve done that in Germany and the UK. And after the record gets played and it�s time to make the video I call Rob again, We shoot the video and direct the video. When it�s time to do the album packaging I get with Debasish Panda(Bon Mot Publishing), I get with the photographer and tell them the vision that I want. I help coordinate the styling of the artist. If I see something and say yo, you should wear this or you should rock this, you should look like this or we should do this or present it like this. I do that.
I then after the video is shot I work it at Music Dish Network and MTV Latin America. I call the program directors over there; get the videos played to see how they like it. Give them my vision on what I want after the video�s played. If they�re on award shows I coordinate the performance for the award shows and everything like that. When is time to get the record sold I go to the local swap meets and meet with the gangsters over there at the swap meet that make you fly to like Sonsonate, El Salvador or San Pedro Sula or some little small town in Michoacan that you have to catch a small plane to get to. And I go sit with them to sell my record. I sit with Fry's Home Electronics. I sit with La Curacao and Vallarta Supermarkets. I sit will all the stores that could posiblly sell our music. I go on the internet and deal with iTunes and I deal with AOL and I deal with Google and I deal with Yahoo! to try and help them to see how they could sell my records.
It�s like a one, two, three, four punch and what I mean by that is yes I do every thing but I also hire � also my company I hire a marketing guy, I hire a radio guy, I hire a street mix show guy, I hire an A&R guy, I hire someone who does new media and deals with the internet. And what I do basically is I let them soften it up and I come in and try to close the deal. But then I also entered into a unique partnership with Interscope now who has to work my records digitally. So lets� say radio for instance. Jose Miguel and Elvis Begolli is my radio guys. Jose is my national guy and Elvis since he speaks 5 different languages is my international guy who flies overseas and talks to program directors and music directors. So They will start off by giving the record to the DJ. After they give the record to the DJ some DJs will immediately play the record, some DJs are like we�re gonna have to work. So if they say Carlos this one is being a fucking hard ass or this one is a guy who you�re gonna have to call I gotta call that guy. And I�ll call him and say hey you like the record? You don�t like the record? And I always have a way � I have a very good way of absorbing whatever they say to me and then firing back at them. in other words if a DJ says I don�t like the record I go well you know I hear you and I feel what you�re saying but I think it�s a great record and I�m hoping that you can just give it a shot. So maybe you�re wrong and the people may love this record. So will you be cool enough even if you�re wrong and say you�ll start playing the record if it�s a big record you�ll play the record. So when you come out with logic like that ___ not really an idiot about it sometimes you get good results, sometimes you get nah, I can�t play the record. And then you gotta say all right even when the say that. I have another line. All right, it�s cool if you don�t play the record but if I make this a big record all around you and it�s a huge record will you play the record then? If I show you that it�s a great record will you � if I do that then nine times out of ten they�re like yeah I�m gonna have to play it if you make it a hit. Cool. I�ll call you later. Right? But that�s how it works on that level from radio. And it�s like on Jose's level it�s the same thing with the program directors and the music directors but then even after they shut me down I have Interscope backing me up. So jose and Elvis is first punch, I�m really the second punch; Interscope is the third punch and say the senior VP of radio is the fourth punch. So that�s why I always say joint ventures when they�re function like me is the best labels in the world to be on because you have literally two staffs working your record. So it increases the chances of you winning.
