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Music Industry 18 February, 2006

Equinox Launches First Indonesian Music Catalog on iTunes

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Jakarta, Indonesia (EQUINOX DIGITAL MUSIC DISTRIBUTION) - Equinox Publishing, Indonesia's leading English-language book publisher, announced today it launched a new service to distribute and promote Indonesian musicians. Equinox Digital Music Distribution (DMD), has already signed distribution agreements with most major Indonesian labels like Musica Studios, Aquarius Musikindo and Pro Sound Records, as well as many up-and-coming indie labels like Aksara Records from Jakarta, Fast Forward Records from Bandung and Electrohell Records from Bali. This catalog forms Southeast Asia's largest selection of music to arrive on the digital music landscape and will be accompanied by a free podcast entitled 'New Music from Indonesia by Djarum' and hosted by Jason Tedjasukmana, a well-known journalist and indie music expert. The weekly podcast debuts today and is available for download from www.EquinoxDMD.com as well as through Apple Computer's iTunes.

Hit songs from multi-platinum artists like Dewa, Rossa and KLa Project, and indie artists like Homogenic, Netral and Dewi Lestari cost US 99 cents each and music lovers can have a free 30-second preview on the iTunes Music Store. 'We are thrilled to bring this new and exciting dimension of Indonesia to music fans around the world,' said Mark Hanusz, Proprietor of Equinox Publishing and Founder of Equinox DMD. 'People will soon discover that Indonesia has so much more music to offer than just gamelan." The host of the 'New Music from Indonesia by Djarum' podcast, Jason Tedjasukmana, added, 'I have been following the music scene here for more than 10 years and have been trying to convince my friends around the world about Indonesia's incredible diversity and musical talent.The biggest problem, though, was that the music was never available outside Indonesia.Through iTunes and this podcast, that problem is now solved and this music is going to blow them away.'

The launch of Equinox DMD and the 'New Music from Indonesia by Djarum' podcast will be held Friday evening, 17 February 2006 in the Atrium of Plaza Senayan in Jakarta. Handojo, Head of Djarum's Corporate Communications, added, 'When we first spoke with Equinox DMD about our involvement, it took some time to understand what they were doing as downloading digital music in Indonesia isn't common. But once we understood the target market is actually overseas, particularly the countries where iTunes is already established, we enthusiastically supported this innovative way of promoting our country.'






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