New York, NY (Top40 Charts) Through an unprecedented series of partnerships, production company Live Alliance helped the
Grateful Dead break yet another record 50 years after their formation. The 5-night live broadcast of "Fare Thee Well: Celebrating 50 Year of Grateful Dead" was officially the largest syndication of a live music event in history. It set the record for the biggest music Pay-Per-View event of all time, with more than 400,000+ cable/satellite subscriptions and online streams - a number that will continue to grow, as the event remains available to both satellite and cable subscribers via Video-On-Demand until August 2nd.
Not since 1999, when a
Backstreet Boys concert generated 160,000 PPV buys - less than half of the number of stream/PPV purchases for Fare Thee Well - has a musical event approached a similar six-figure buy mark. Working with some of the world's largest media companies - including DirecTV, Dish Network, iNDEMAND, Vubiquity, Bell Canada, Rogers Canada, Major League Baseball Advanced Media and YouTube (for their first ever paid music-stream event) - Live Alliance formed partnerships that ensured the broadcast was available on virtually any media device, and was the first company to distribute a live music event at such a massive scale around the world, which they are describing as their "360 distribution."
And according to Live Alliance President Nate Parienti, the number of viewers was actually significantly higher than the PPV purchase number suggests - "I saw lots of pictures of people with projection screens in their backyard, at bars, around the pool," he told Mashable. "The actual numbers of viewers will be much, much larger."
As founding member Phil Lesh said at the Grateful Dead's Rock and Roll Hall of Fame induction in 1994, "Sometimes you don't merely have to endure. You can prevail."
Live Alliance is a leader in video production, concert films, and live broadcast events. With over 10 years of deep expertise and relationships in live music concerts and broadcasting, Live Alliance has developed the largest distribution platform for live content in the world, enabling their partners to maximize audience reach and engagement. The company has produced broadcasts featuring Alice Cooper, Foreigner,
Lauren Hill, Phil Lesh & Friends, Widespread Panic, Trey
Anastasio Band, Pretty
Lights and many more.
