Michael Lee Austin Changes The Norm of The Music Industry By Giving Away 3,726 Free Digital Fan Club Memberships From His Website

Raleigh, NC (Michael Lee Austin Website) - Look around any artists website and you'll see the option to join their 'fan club.' It's been the standard of the music industry and a significant part of any grass roots strategy to maintain a strong relationship with the fans of each artist whether you're a major label or an indie label.

But… there's something new on the horizon and the big labels will either accept it and grow or ignore it and watch lesser known labels and artists pass them by with new technology and strategies.
Country Music Artist Michael Lee Austin (www.MichaelLeeAustin.com) and his label Alive Records are paving the way for a 'new' type of fan club via 'digital distribution' methods which not only saves the label money, but also gives the artist a way to IMMEDIATELY contact and communicate with their fan-base.

Armand Morin, Alive Records VP of marketing, has been doing this for years with other online ventures and clients and he is now formatting Alive Records with this new breed of digital communications which will make the music industry will take notice.

Morin states… 'With the creation of the Internet, it is more about relationships now than ever before. A High-Tech marketing strategy needs to be supplemented with High-Touch system to stay in constant contact with your customers and fan base to build that relationship.'

Alive Records' first artist is country music sensation Michael Lee Austin and they are currently testing and tweaking this model into one which will make heads turns. Their initial tests are extremely positive in the marketplace with fans coming to Austin's website.

Their current promotion is giving away 3,726 fan club memberships and people are flocking to their site and snatching up the memberships like hotcakes. See for yourself at www.MichaelLeeAustin.com. As you'll see this new strategy is about to take the country music industry and general music industry by storm.